Hello

Product Designer with 10 years of experience based in Seattle

Currently, I’m leading multiple growth design efforts at DoorDash, previously at Microsoft, OfferUp, Google, etc.

Product Designer with 10 years of experience based in Seattle

Currently, I’m leading multiple growth design efforts at DoorDash, previously at Microsoft, OfferUp, Google, etc.

Craft

VISION

IMPACT

Selected Work

My Expertise

0-1 design

I've been launching multiple 0-1 projects in the past years. I enjoy bring creativities to the product to open a new line of business.

Growth design

I've been working in a hyper-business focused team in the past, while delivering a delightful experience to consumers.

Growth design

I've been working in a hyper-business focused team in the past, while delivering a delightful experience to consumers.

Product strategy

I've been helping my team to set up vision and strategy, influencing the roadmap to create the best user experience. I ran brainstorm sessions, workshop or design sprint.

Product strategy

I've been helping my team to set up vision and strategy, influencing the roadmap to create the best user experience. I ran brainstorm sessions, workshop or design sprint.

Craftmenship

Visual, craft, prototyping, are my ways to communicate with you.

Craftmenship

Visual, craft, prototyping, are my ways to communicate with you.

About Me

I’m Xiaofang (She/her), a lead product designer with 10 years of experience launching consumer-centered and business products across mobile and web platforms.

As a multi-platform owner, I’m driving platform evolution and bringing cross-org impact onboard. My influencing style is rationalizing & inspiring.

Design isn't just a career for me—it's a passion that ignites my curiosity and drives me into a state of flow as I delve into the "whys" and seek innovative solutions.

Beyond my professional pursuits, I firmly believe in the power of giving back to make the world a better place. That's why I dedicate my spare time to mentor other designers or who is interested in stepping into tech world.

When it comes to influencing others, I rely on a blend of rationality and inspiration. Armed with data and user experience research insights, I articulate ideas with clarity and conviction, aiming to inspire and drive meaningful changes.